SIEG stands for Victory in the German language. Thus, the logo for SIEG International must encapsulate the winning mentality that their products represent.
The design symbolises the Victory and winning spirit that the products represent with a 'V' outline prominent in the logo. It also draws inspiration from the colossal Marina Bay Sands- Singapore which represents royalty and greatness. The logo also tries to depict the winner's podium which is a subtle representation of the heights and the big feats that people wearing the product will achieve.